Showing posts with label history. Show all posts
Showing posts with label history. Show all posts

Sunday, April 10, 2016

Golden Moth Featured on a Podcast!

Hi folks,

I was interviewed by astrologist and tarot intuitive, Nicholas Dewart (read his previous guest blog post here) for his second podcast: Shining Light on the Golden Moth Illumination Deck. This was the first-ever podcast that I've been featured in, so it was fun and exciting to do. Nicholas asked very thought-provoking questions on how I went about creating the deck, the symbolism and influences behind it, and tips for other people who want to create their own decks.

I hope you enjoy it! Listen HERE.

Photo by Nicholas Dewart

Monday, June 2, 2014

Golden Moth 2nd Anniversary...and a Special Discount!

In early February of 2012, I launched my Kickstarter campaign to produce The Golden Moth Illumination Deck in a limited run of 300 decks. In mid-June of that year (2 months later than I had planned) I sent off the first decks to generous Kickstarter backers who supported me. It has now been over two years since it all began. Little did I know that the Golden Moth would sweep me up a whirlwind of fluttery wings and deposit me back on earth as a changed, and hopefully wiser, person.

I mailed deck #254 out of 300 last week, which means I only have around 40 or so decks left for purchase from the original edition and I'm keeping a few for myself. Last week I went through all of the remaining cards and finished sorting out the printing variations/errors so that the remaining cards would be ready for corner-rounding. 

Here are the last remaining cards on my shelf:


Some of you might remember when they took up a kitchen counter and two tables:



Back in 2012 I had arranged for my printers, Parcell Press, to print and trim the cards for me but I had decided to sort, collate, and corner-round the cards and assemble the boxes by hand in order to cut down on my costs. My boyfriend, parents, and a handful of friends helped me out as well. Before I received the cards, I had envisioned assembling all 300 of the decks within a relatively short span of time, maybe a couple months. After a couple of months of almost losing my mind from the pressure of delivering 127 Kickstarter rewards, I decided from then on the decks would be assembled in periodic small batches. I would spend literally hundreds of hours doing the aforementioned tasks for the next two years.




What led me to this situation was severely underestimating the time it would take me to do these tasks by hand. Why, oh why, did I not time myself in making a prototype from start to finish? Take corner-rounding. Each card has 4 corners to corner-round. Each deck consists of 75 cards. That's 300 corners per deck. That's 90,000 corners for 300 decks. Let me repeat that: NINETY-THOUSAND. Hmm, when you break it down like that, that's a lot of corners and a lot of potential shoulder pain.



Here are some other fun Golden Moth statistics: 

* For my Kickstarter campaign, I was backed by 127 people. Most were from the US, and 31 of those people lived in my current hometown of Richmond, VA. I also had 10 international backers from Canada, Australia, England, Singapore, Italy, New Zealand, and Norway.

* I raised $4,800, $800 more than my funding goal!

* 102 decks were purchased through the campaign.

* For the other Kickstarter rewards, I sent out 194 postcards, 67 notecards, 39 bookplates, 26 screenprints, 111 pieces of small original art, and gave 7 Intuitive Card Readings (like tarot readings but using the Golden Moth cards).

* I've given at least 30 Intuitive Card Readings to people using my pre-Golden Moth deck prototype, which was much smaller with loosely-drawn black-and-white images. I've given an estimated 50 or more readings to people in-person and online using the published Golden Moth deck.

The other day when I went through my Kickstarter campaign report to tally up these numbers, I read through the list of backers again. I re-experienced the amazed, encouraging feeling of having friends, relatives, and strangers donate money because they believed in me and my project. At one point during the midst of Golden Moth assembling madness, I told the people closest to me that if I knew it would be this hard, I might never have done the project at all. I don't handle stress well to begin with, but producing The Golden Moth Illumination Deck has been, to date, the biggest and most overwhelming project of my life. Now I look back and affirm that the statement was true, that I probably wouldn't have done it if I'd known.

And so I'm really glad I didn't know, because the deck has also been one of the most far-reaching and positive projects of my life. I made some new friends and became closer with friends I already had through the project. I've had many people tell me how much they've enjoyed and appreciated the deck, and how it has brought some clarity to their lives. I am very thankful for that. This has also been the most "collaborative" project I've ever done. The cards take on different meanings with each new owner, and their use and purpose goes beyond just me. I love that about the deck.

So I'm forging ahead with the next step. I would like The Golden Moth Illumination Deck to reach an even greater audience. I plan to make a larger commercial run of decks so that I can lower the per-unit cost of producing the decks and get more decks into stores and other venues. I don't want to do any more handwork on the decks in order to free up my time for promotion and creative energy (as opposed to corner-rounding). I also plan to revise and expand the handbook.

To celebrate the 2nd Anniversary of the Golden Moth and to pave the way for this new expansion, I'm now offering the limited edition deck in my shop, Sprout Head, for a $5 discount - from $50 to $45. Added to this, I'm offering a super-special (and super-short) sale in my shop that ends on Wednesday, June 15th. Use the coupon code FLYAWAY upon checkout and receive an ADDITIONAL 10% off your entire shop purchase! If you apply this to the deck, it will cost only $40.50 - that's $9.50 off the original price! Remember, you must apply the coupon code upon checkout or you won't get the additional discount. If you've been waiting to get your hands on this limited edition handmade version of the deck, don't delay or else they'll soon be gone!



I'm also offering a sweeter discount for those of you who already own a deck. If you complete this short survey, you are eligible to receive a coupon code for 20% off your entire store purchase. This coupon will expire on August 31st. To take the survey, click here. Please respond by the end of June if you want your feedback to be incorporated into the creation of the new deck and handbook. If you do not want to take the survey but would still like to provide feedback, feel free to post comments on this blog or leave a comment/message on my Golden Moth Facebook page: www.facebook.com/goldenmothdeck

Happy 2nd Birthday, Golden Moth!

Sunday, July 29, 2012

Origins


This will be the first in what I hope to be many dialogues sharing our experiences using The Golden Moth Illumination Deck. For many, using the deck is a very new experience, since I only made them available last month. But you must remember that creating and using the deck is also a relatively new experience for myself.

Three years ago in August, I was preparing for my first craft show since moving to Richmond, Virginia. I had just moved earlier that summer, and was having trouble finding a job. I really didn't want to work at the same food service chain that I had left when I lived in Portland, Oregon, yet I also didn't have much luck finding places who were hiring (or would hire me, at least). After making a few feeble attempts to transfer to said Food Chain, I decided to stop trying. I had more time on my hands, and less money. However, I had been so unhappy working in food service that I decided I would use my time by diving into anything art-related I could find in Richmond. I volunteered for three months at The Visual Arts Center of Richmond (where I would later teach). I made a new zine about my observations of being in Richmond. And I scouted out for any craft fairs I could be a part of. My first was the annual Jonny Z Fest, organized by Art 180.

A few days before the fest, I decided to make a very quick rendition of my own "tarot" deck. But instead of traditional tarot images, I would use my own imagery. I was never a very skilled reader of tarot, but I was fascinated by it and other forms of divination such as I Ching and Runes. I had learned from my limited encounters with these forms that there are many ways to express similar sentiments and concepts, and that each form has its own special slant based on the culture and time period it was devised in. I decided it would be easier for me, as an artist, to create my own imagery that I felt could speak on a personal level to me, but also be highly relatable to others.


I sketched out tiny little rectangles in my sketchbook and quickly filled them with images and corresponding "titles." The drawings and concepts poured out of me as if they'd been incubating for years and just needed the opportunity to be released. After two short drawing sessions, I think I had about 60 cards sketched out. I cut up pieces of cardstock and drew the images onto tiny cards in the same simple, bare-bones fashion I'd made the sketches. I figured I would work on perfecting the drawings at a later time. After consulting with my sister and then-boyfriend, I decided I wouldn't title the cards. I always found it difficult in tarot to separate the meanings of the cards from their names. Some cards like "Death" or "The Devil" immediately inspired negative connotations to me that were hard to shake even when I knew that their symbolism was deeper, more subtle, and at times opposing to what I thought they were. My decision to not title the cards was also inspired by a deck called "SoulCards" which had images without titles or predefined meanings, meant to evoke creative expression and interpretation from the reader without any previous experience.



I was excited and nervous about bringing my cards to the craft show. I had never done a reading for a stranger before, and certainly never asked for monetary donations for doing one. But for some reason, I had confidence that the cards would "work." I had done "readings" in the past for people that were nothing like tarot readings. It's hard to explain without giving it away (which would defeat its purpose), but it's a visualization exercise that I found in a young adult novel years ago. I asked people to describe what they saw when given a certain situation and objects to visualize. I would draw these things and make notes about them that they could look at later. From their descriptions, I interpreted what each thing meant about themselves and their personality. I found that people almost always responded in a surprised fashion at these interpretations, amazed at how well the interpretations seemed to represent them. I realized I was good at those kinds of readings because I am an artist and I am highly drawn to symbolism and visual representations of what goes on "under the surface." For that reason, I believe my visual language/intelligence is more finely-attuned and one of my strongest assets.

I did three card readings at the Jonny Z Fest. Honestly, I can't remember too much about the readings. I knew I had to be confident and trust the cards in order for them to work. I had to have faith. One person responded in a sort of neutral fashion, but I remember that one lady seemed really excited about her reading. All I remember is that it was enough for me to feel gratified about the whole process myself. I had helped a few people gain some clarity over situations or problems they were facing, or at least gave them another way to look at things. The cards related to their questions in a way that was not purely coincidental or random they way some newspaper horoscopes seem to be. I had dialogues with strangers about their personal matters, connecting in a way that seldom has the opportunity to flourish under normal circumstances.

For the last three years, I have honed my own reading style more and more. That is not to say that I am an expert. There are times when I lack confidence and feel that I am not giving the Questioner the experience or answers they had hoped for. However, I've found that it's impossible to please everyone. The majority of the experiences I've shared with others make the process of reading cards to be enjoyable, enlightening, and satisfying to me. I used to think I was "telling the future" for others. But I am not a psychic. At best, I can be highly intuitive, at worst hesitating and doubtful. I've found that reading cards for others is part divination/part healing process - allowing others to share their uncertainty and view situations from a new perspective. I've observed people become emotional, shed tears, release unhealthy expectations, and express joy. I've seen an emotional shift in a person who sat down next to me, from slightly skeptical to elated. To put it visually, it's as if a door opened inside of them and they became filled with light and energy.

As I continue to read the cards, I find that I increasingly ask for input from the Questioner. I find that they have a lot to teach me, in terms of how they interpret the cards and how the images apply to their situation. I think that having a conversation about the cards is an important part of the process, as opposed to me giving the interpretations and not having any input. However, I've read for people who would only nod their head or look at the cards with a bemused expression, who would say things like "this card makes a lot of sense to me" and not  elaborate any further. I've respected their silence as well, for everyone processes experiences differently and sharing should be a purely voluntary response.

Dialogue:
What is your experience using the cards? Did you purchase the cards yourself, or are they a gift from a friend? Have you read tarot before or worked with other forms of divination? How does reading these cards compare? Have you never read cards before? How do you feel as a beginner? Any stories you'd like to share? Questions?

I can't wait to hear all about it! Please leave your comments here and feel free to "talk" to others who respond. I do believe that we can all learn from each other, and I plan to keep writing posts that inspire an active dialogue and friendship among the Golden Moth community. Part of the reason I was so excited to release this deck to the public was seeing how the use of the cards would grow and change through the collective experiences of others. That includes you!


xo aijung